People no longer want to sit back and drink in what Mark Lawrenson has to say about the game they want to join a nationwide discussion about how annoying it is to have to listen to Mark Lawrenson. This pluralism of voices suits the times we live in. A total of 32.1m tweets were posted during the 120 minutes of football.
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As the final whistle blew at the MaracanĂ£ last night, the site let out a collective breath as 618,725 tweets were sent in one minute. And when something happens, it is the perfect place for people to see if the rest of the world is thinking what they are thinking. It gives lonely, stimulated and information-hungry people something to do during those long patches of boring nothingness that clog up most matches. Twitter could have been invented for televised football matches. Nowhere is better for comparing notes than Twitter, the social networking site that was still four years away from launch in 2002. For the most part, they were not logging in to find out what was happening on the pitch they were comparing notes. Two thirds of the traffic to the live football blog came from people following along on their mobile phones and tablets. The live coverage of Sunday's final was the most read page on the Guardian website this weekend (although Lauren Laverne's article about people who sleep naked ran it close). People don't choose between reading and watching they do both. In the same way that you wouldn't expect people to listen to the radio if they could watch live coverage, it was assumed that people would only read along if they were exiled from their rightful place in front of a screen.
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Twelve years ago the suspicion was that if readers could watch the World Cup final on TV they wouldn't bother reading text written by another person who was watching it on TV.
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Feel free to email, not that I'm expecting any. So if for some reason you can't watch the game, please stay with us.
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The minute the teams are in, they'll be up here. We have all the makings here of the world's first existential minute-by-minute match report you go into the World Cup on your own, you leave it on your own. I use the word "all" in its loosest sense, obviously, given that only the truly unfortunate will be reading this and not watching the game itself.